Activities and objectives

The M2C institute is an interdisciplinary and application-oriented institute for media research at the Centre for Informatics and Media Technology (ZIMT) in Bremen.
The activities and objectives of the Institute are genereated by four interdependent fields of work:

• Research and Development

• Research transfer and incentive initiatives for innovation

• Virtual team development, consulting, training

• Neuro-emotional organization development, including consulting, training and Personal Coaching

Research and Development – Science

• Applied-oriented research, development and employment of electronic media

• Especially electronic media for the field of entertainment (mobile entertainment)

• Media for urban use (urban interaction)

• Innovative participatory media systems (performative systems)

• Research of user behavior, impact, innovation, cultural developments

The institute’s interdisciplinary orientation allows the individual design and development of media systems. Apart from our own developments from current research, these activities are also pursued as commissional work in scientific contexts and as part of tie-in projects.



Transfer- and innovation initiatives
Initiatives to support clustering and networking in enterprises and institutions in Bremen in the fields of ICT-economy, creative economy, cultural industry, universities and research institutions

• Support of knowledge transfer in enterprises.

• Implementation of European tie-in projects in cooperation with industries, SMEs and other players as incentive initiative in Bremen. Implementation of applied-oriented cooperation projects with SMEs in the field of innovative mobile media in Bremen.

• Implementation of regional and international conferences and workshops to enhance cooperation of Bremen players at European and international level. Development of qualification arrangements for enterprises in Bremen.

Education and qualification

• Integration of the results of research activities into academic education, especially in the degree program „Digital Media (University of Applied Sciences Bremen, University of Bremen, University of the Arts Bremen, University of Applied Sciences Bremerhaven).

• Support of education/ teaching regarding Bachelor and Master theses as well as project theses within the framework of the institute’s projects. Mentoring of student projects. Integration of students and junior scientists into the research practice. Internships.

• Additional professional qualification of university graduates by recruitment of human resources for research activities, focusing on the qualified young academics of the Bremen universities. Integration of graduates into international research practices.

• Implementation of scientific workshops (regional and international) with the involvement of recognized experts to develop qualification and networking practices.

• Development of a regional colloquium with Bremen SMEs and the international partners: Brooklyn Polytec University New York, MIIT Chennai, Jacobs University Bremen, to establish innovative research perspectives and to promote integration of innovative research.

Scientific consulting

• Setting up regional platforms for economic, artist, cultural and scientific players for the exchange about eCulture, mobile and digital media. Support of specialist and interdisciplinary communication.

• Consulting of innovative projects and support of network activities and funding opportunities.

• Consulting for regional players in the creative economies and cultural industries regarding medialisation, eLearning, eCulture, design and innovation.

• Support of the international cultural dialogue and the exchange between science and culture.

• Support of media art activities in Bremen and their global crosslinking (e.g. SHARE.global).

• Support of economical autonomy of regional graduates of IT, media, media culture and media art.

Key activities of the M2C Institute

• Interaction of mobile and steady-state systems.

• eCulture consulting and scientific project consulting.

• eCitizenship and partizipative media systems.

• analysis and evaluation of user behavior.

• eEntertainment and mobile games.

• Media for museums and cultural institutions.